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Google
Getting Found on Google
How to Get Your Business on Google
The plain-English version: what "being on Google" actually means, how to set up your Business Profile properly, and the handful of jobs that make the difference.
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Local search
Maps
Getting Found on Google
How Google Maps Works for Tradies
Why the map shows one tradie and not another: relevance, distance and prominence in plain English, what to fix on your Business Profile, and what to do when you're not turning up.
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Do this first
Five
Getting Found on Google
5 Simple Ways to Show Up Better on Google
Five practical jobs that help Google understand your business better: finish your profile, get real reviews, say what you do, cover the work you actually do, and keep your details straight. Plus a checklist.
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Troubleshooting
Missing
Getting Found on Google
Why Your Business Isn't Appearing on Google
Work out which problem you've actually got (no profile, not enough information, thin reviews, a vague website, or just competition), then fix that one. Eight common causes and an eleven-point check.
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The straight answer
Both?
Getting Found on Google
Google Business Profile vs Having a Website
If you're on the map already, do you actually need a website? A straight answer, a side-by-side comparison, and what each one does that the other can't.
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Plain English
Local
Getting Found on Google
How Local SEO Works for Plumbers, Electricians and Builders
Local SEO without the acronyms: what it actually means, how Google picks who to show, what to spell out for plumbing, electrical and building work, and the things that'll do you more harm than good.
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Keep your head
Rivals
Getting Found on Google
What to Do When Your Competitor Ranks Above You
Results vary more than you think, and the gap is often two or three boring things they've finished and you haven't. How to find them without copying anyone.