Journal
Straight answers about websites, Google and getting more work in the door. No jargon, no sales waffle — just the stuff we end up explaining to business owners every week.
1 live · 6 on the way
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Google
Getting Found on Google
How to Get Your Business on Google
The plain-English version: what "being on Google" actually means, how to set up your Business Profile properly, and the handful of jobs that make the difference.
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Coming soon
Maps
Getting Found on Google
How Google Maps Works for Tradies
Why you show up for someone two suburbs over but not across town, what a service area really does, and how the map decides who gets the top three pins.
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Coming soon
Five
Getting Found on Google
5 Simple Ways to Show Up Better on Google
Five jobs you can knock over in an afternoon — no agency, no monthly fee, no jargon.
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Coming soon
Missing
Getting Found on Google
Why Your Business Isn't Appearing on Google
The usual suspects — unverified profiles, mismatched details, duplicate listings and a website Google can't make sense of.
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Coming soon
Both?
Getting Found on Google
Google Business Profile vs Having a Website
Do you need both? What each one does, what neither of them does, and where people waste money picking sides.
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Coming soon
Local
Getting Found on Google
How Local SEO Works for Plumbers, Electricians and Builders
Local SEO explained without the acronyms — service pages, suburbs, reviews and the stuff that genuinely moves the needle for trades.
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Coming soon
Rivals
Getting Found on Google
What to Do When Your Competitor Ranks Above You
How to work out what they've got that you haven't — and which gaps are worth closing versus which ones to leave alone.