Journal
Straight answers about websites and getting found on Google, written for Aussie tradies. Plain English, no sales waffle. It's the stuff we end up explaining over and over.
Articles
12 live
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Straight up
Leads
Websites for Tradies
hipages vs Your Own Website
Lead sites can fill a quiet week, but the customer stays theirs. An honest comparison, from people who don't sell leads.
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Real numbers
Cost
Websites for Tradies
How Much Does a Tradie Website Cost?
The four ways a tradie ends up with a website, what each really costs, and the six questions to ask before you pay anyone.
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Or not
DIY
Websites for Tradies
Wix, or Get It Done for You?
Site builders are good software. The question is whether you want to spend your weekends being a web designer.
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The checklist
Basics
Websites for Tradies
What a Tradie Website Actually Needs
Nine things that earn their place, seven that don't, and the five-page shape that works.
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Start here
Google
Getting Found on Google
How to Get Your Business on Google
The plain-English version: what "being on Google" actually means, how to set up your Business Profile properly, and the handful of jobs that make the difference.
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Local search
Maps
Getting Found on Google
How Google Maps Works for Tradies
Why the map shows one tradie and not another: relevance, distance and prominence in plain English, what to fix on your Business Profile, and what to do when you're not turning up.
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Do this first
Five
Getting Found on Google
5 Simple Ways to Show Up Better on Google
Five practical jobs that help Google understand your business better: finish your profile, get real reviews, say what you do, cover the work you actually do, and keep your details straight. Plus a checklist.
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Troubleshooting
Missing
Getting Found on Google
Why Your Business Isn't Appearing on Google
Work out which problem you've actually got (no profile, not enough information, thin reviews, a vague website, or just competition), then fix that one. Eight common causes and an eleven-point check.
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The straight answer
Both?
Getting Found on Google
Google Business Profile vs Having a Website
If you're on the map already, do you actually need a website? A straight answer, a side-by-side comparison, and what each one does that the other can't.
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Plain English
Local
Getting Found on Google
How Local SEO Works for Plumbers, Electricians and Builders
Local SEO without the acronyms: what it actually means, how Google picks who to show, what to spell out for plumbing, electrical and building work, and the things that'll do you more harm than good.
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Keep your head
Rivals
Getting Found on Google
What to Do When Your Competitor Ranks Above You
Results vary more than you think, and the gap is often two or three boring things they've finished and you haven't. How to find them without copying anyone.
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The honest answer
Really?
Websites for Tradies
Does a Tradie Really Need a Website?
An honest answer, including when it's no. What a website does that a Facebook page can't, what one actually needs on it, and how to tell if you're ready.